Marubeni Power Retail Joins UN-Led 24/7 CFE Compact Carbon-Free Energy Initiative
Marubeni Power Retail has signed on to the 24/7 Carbon-Free Energy Compact, endorsing its principles of matching electricity use with carbon-free power in every hour.
Marubeni Power Retail Corporation, a consolidated subsidiary of Marubeni Corporation, announced on October 16, 2026, that it had signed on to and joined the 24/7 Carbon-Free Energy Compact, an international initiative led by the United Nations. The company is headquartered in Chiyoda, Tokyo, and its representative director is Atsushi Suzuki.
24/7 CFE (24/7 Carbon-Free Energy) is the concept of covering electricity use in every hour with carbon-free sources. Conventionally, renewable energy use has often been shown using environmental certificates on an annual basis, but 24/7 CFE differs in focusing on the time and place where electricity is used.
The announcement indicates that the company endorses the ideals and five principles of the Compact. As a signatory, it has made clear its commitment to decarbonizing the entire power system.
The 24/7 CFE initiative is promoted through collaboration among signatories including Sustainable Energy for All (SEforALL), the United Nations, and companies, organizations, and governments around the world. The number of signatories continues to grow each year.
The 24/7 CFE Compact aims to mitigate climate change and realize a society in which everyone can use clean and affordable electricity, as set out in SDG 7. It is positioned as an ambitious global framework that accelerates the decarbonization of power systems worldwide.
The concept of procuring carbon-free electricity on an hourly basis is linked to building mechanisms that fill the time gap between demand and generation. Because renewable energy output depends on the weather, storage batteries and combinations with other power sources are key issues.
24/7 CFE requires data that tracks electricity usage on an hourly basis. Procurement and verification systems based on measured data are also raised as important points in institutional design.
For the company's retail business, the focus going forward will be how the 24/7 CFE concept is reflected in its procurement menus and customer services.
BLUE NOVA Hydrogen Journal view
24/7 CFE shifts the debate from the conventional method of meeting renewable energy ratios on an annual basis toward questions of time and place. When electricity companies and retailers sign on, it signals to consumers an opportunity to review how they use electricity by time of day. As the standard for decarbonization shifts from annual to hourly, the importance of storage batteries, demand-side flexibility, and renewable energy deployment within regions will rise. Signing is a step that shows agreement with the principles, and actual emission reductions must be judged by the content of procurement. BLUE NOVA will be watching whether concrete measures and procurement results are made public.
Source: PR TIMES
This article was written by the editors based on the cited report and translated from Japanese. AI is used to assist in writing and translation.
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