J-Power and JGX launch C app app to reward decarbonizing actions with social credits
The app lets users earn points for eco-friendly activities that can be exchanged for goods, services or J-Credits.
Electric Power Development Co. (J-Power) and JGX Group announced on October 27, 2026, that they have launched the C app, an app that encourages decarbonizing actions. The app's full name is "C: My Carbon Credit Earning App." The C App is a platform that presents eco-friendly actions to consumers, employees and others as quests that are easy to take part in.
Under the C app, companies, local governments and stores can set the eco-friendly actions they want to encourage. Participants complete quests such as learning about decarbonization and sustainability, shopping and attending events, and earn social credits (SC) as they achieve them.
Once a certain amount of SC has accumulated, it can be exchanged for products and services with backgrounds such as eco-friendly production or fair trade. In addition, through a link with the Japan Carbon Credit Exchange (JCX), operated by JGX, SC can also be exchanged for J-Credits.
According to the announcement, measures for eco-friendly actions, resource recycling and decarbonization face challenges: it is hard for consumers to see why they should take part, and it is hard for organizations implementing these measures to check participation and results. The C App aims to address this challenge by both sparking participation and making results visible.
Behind this is the J-Credit system, a Japanese scheme in which the government certifies amounts of CO2 reduced or absorbed so they can be traded. Carbon credits refer to units that turn emission reductions or absorptions into something that can be bought and sold. The C App can be seen as an effort to link such a system to the actions of individuals and stores.
A structure that turns accumulated individual actions into credits could also serve as a means for companies to encourage changes in the behavior of employees and customers. However, the announcement did not disclose figures such as the conditions and amounts for exchanging SC for J-Credits, or the number of participants.
Going forward, attention will focus on how widely companies and local governments adopt the C App and how much participation results are made public. How the use of the app connects to actual CO2 reduction will need to be checked alongside the details of its operation.
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The significance lies in linking the daily actions of individuals and employees to a unit of credits that can be converted. Carbon credits have mainly been discussed in terms of large-scale transactions by companies and local governments, but the C App widens the entry point for actions. At the same time, how much accumulated actions contribute to CO2 reduction needs to be assessed against the certification scope of J-Credits. The spread of the app and the publication of participation results will be the dividing line for future evaluation.
Source: PR TIMES
This article was written by the editors based on the cited report and translated from Japanese. AI is used to assist in writing and translation.
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